KOFERA SMART ALGORITHM

Kofera Smart Algorithm (KSA) is set of machine learning algorithm tailored to digital marketing optimization. We use research proven machine learning method such as decision tree, artificial neural network (ANN), natural language understanding (NLU) as well as some other optimisation algorithm to deliver optimum result for our client. We take years of research and tons of scientific into action!

Machine learning is use in various industry. According to Accenture & MIT research machine learning is used by most of enterprise and here the key takeaway from Accenture & MIT study:

  • 76% say they are targeting higher sales growth with machine learning
  • At least 40% of companies surveyed are already using machine learning to improve sales and marketing performance
  • 38% credited machine learning for improvements in sales performance metrics
  • Several European banks are increasing new product sales by 10% while reducing churn 20%

Machine Learning Application by Industry

Manufacturing

  • Predictive maintenance or conditioning monitoring
  • Waranty reserve estimation
  • Propensity to buy
  • Demand forecasting
  • Process optimization
  • Telematics

Retail

  • Predictive inventory planning
  • Recommendation engines
  • Upsell and cross-channel marketing
  • Market Segmentation and targeting
  • Customer ROI and lifetime value

Healthcare & Life Science

  • Alerts and diagnostic from real-time patient data
  • Disease identification and risk stratification
  • Patient triage optimization
  • Proactive health management
  • Healthcare provider sentiment analysis

Travel & Hospitality

  • Aircraft scheduling
  • Dynamic pricing
  • Social media - consumer feedback and interaction analysis
  • Customer complaint resolution
  • Traffic patterns and congestion management

Financial Service

  • Predictive inventory planning
  • Recommendation engines
  • Upsell and cross-channel marketing
  • Market Segmentation and targeting
  • Customer ROI and lifetime value

Energy, Feedstock, & Utilities

  • Power usage analytics
  • Seismic data processing
  • Carbon emission and trading
  • Customer-specific pricing
  • Smart grid management
  • Energy demand and supply optimization

Data Source: Tata Consultancy Services, Using Big Data for Machine Learning Analytics in Manufacturing – TCS